How do I learn Black Hat SEO

6 White Hat SEO Strategies You Can Learn From Black Hat SEO

It's called "Black Hat SEO" for a reason.

For years, SEO experts have shown nothing but disdain for Black Hat strategists.

Many marketers who resort to black hat strategies conform to this typical stereotype.

The so-called black hat strategies include keyword stuffing, private blog networks (PNBs) and animal link building.

Most of these strategies have a bad reputation and for good reason.

However, there is one thing you should keep in mind.

A black hat SEO strategy is just a good strategy that has backfired.

The graphic below shows how black hat and white hat strategies work and the results they achieve.

Black hat strategies work, but not for long. They are short-lived, but there is still something to them.

Although they are dubious, they can definitely have a positive impact on SEO.

Why am I telling you this?

Because the black hat strategy is just an exaggerated form of a white hat strategy.

Or rather, Black Hat SEO, in contrast to White Hat SEO, goes a step too far and is therefore always associated with a risk.

The comparison below shows what distinguishes the two SEO strategies from each other.

A Black Hat SEO strategy simply duplicates relevant content, relevant links point to irrelevant content, and pages are crammed with keywords.

But that tells us something very important.

It tells us that serious SEO strategies and black hat strategies are not that far apart, you just can't overdo it.

It also shows us that as an SEO strategist you can learn SEO strategies from Black Hat, because let's be honest, Black Hat and White Hat SEO users actually have the same goal.

Both want to drive more search traffic to their website, because 93% of all website visitors arrive at a website for the first time via a search query.

The difference is actually just the exaggeration and the risk that Black Hat SEO strategists take to achieve their goal, which is why I am now introducing you to six Black Hat strategies that you as a White Hat SEO expert can learn from .

1. Backlinks and Private Blog Networks (PBNs)

If you know one thing, it is the fact that backlinks have a huge impact on your website's SEO.

Backlinks have long been one of the main factors determining a website's ranking. Google uses backlinks to determine whether a webpage appears on the first page of search results or on the following pages.

Your link building strategy is the most important factor in Google's decision-making process.

According to this study, websites with a higher number of backlinks are placed higher up in search results.

Since building backlinks has such a big impact on search results, Black Hat SEO naturally takes advantage of this strategy.

However, in a less serious way.

White Hat SEO relies on honest customer reviews, partnerships and guest posting to gain backlinks, while Black Hat SEO takes a different route.

Most dubious SEO link building strategies use private blog networks (PBNs).

A PBN consists of many domains that belong to the same person and that collectively redirect SEO Juice to a website.

Does it work?


And how long does it go well?

Until you get caught by Google. If Google finds a page that uses a private blog network, that page will be penalized and downgraded.

Fortunately, there is also an honest way to build backlinks.

For example, you could write guest posts for other blogs or testimonials, have your website listed in online directories, and create content so good that it will be shared frequently and with pleasure.

This strategy is serious and makes your website look good.

You get the same benefits, but you don't take any risks and your website will not be penalized by Google as it would be with a black hat strategy.

Google's risk and punishment are the biggest drawbacks of black hat SEO. It works, but only until you are exposed and punished.

This is why honest link building strategies are much better than dubious strategies.

2. Keyword research and keyword stuffing

You probably know how important a good keyword research is and I hope that you do keyword research yourself, because the right keywords have a lot of influence on your SEO.

If you know what search terms your customers enter into the search engine, your website is more likely to appear higher up in the search results thanks to the right keywords.

Black Hat SEO experts know this too, of course, and use keywords to rank their websites higher up.

Not only is this annoying, it also doesn't work because it simply overloads the website with unnecessary keywords.

Here's one page that keeps coming up with the keyword “best laptop”:

Here is an example of the keyword “fireplace”:

You can't read that through, can you?

Not only is it difficult to read, this page also does not achieve a good position in Google's search results.

Google is familiar with keyword stuffing and penalizes websites that use this strategy.

Google doesn't look for websites that repeat a certain word particularly often, it looks for websites that provide relevant and helpful content to their users.

This is what makes semantic search so successful and growing in popularity (but that's a topic for another article).

You shouldn't clutter your pages with keywords, but your content must have the right Include keywords.

With Ubersuggest you can find suitable keywords for your website.

Enter a keyword and click "Search".

Then click on “Keyword Ideas” in the left sidebar. Now you will get a list with new keyword suggestions and the search volume for each keyword. Further data, such as the cost per click (CPC) and the level of difficulty for the placement in the organic and paid search, are also displayed.

The keyword with the largest search volume is always displayed at the top. To get even more alternative keywords, click on “Similar” or “Ask”.

Choose two to three suitable keywords for your content and place them on your website.

Use the keywords found to give your content more context so that Google can better understand and assign the content. Please do not put unnecessary terms in the content, because that would be Black Hat SEO.

Google wants to know what it's about, but won't reward your page for the sheer number of keywords, so keyword stuffing is pointless.

However, you can distribute meaningful keywords carefully in the content.

3. Content creation and automation

What if you could put content creation and publishing on autopilot?

What if it all happened automatically?

What if you could sit back and relax, watch a robot create content and watch the ranking climb?

Wouldn't that be great?

Of course that would be great, but that is not possible, because otherwise everyone would do it.

When Google was young and inexperienced, spam websites could trick the algorithm and let robots automatically create new pages.

These robots did three things:

  1. You searched keyword programs to find the most important keywords.
  2. Then they created pages that kept that keyword coming up and repeating it.
  3. And then they published these pages.

Black Hat websites initially benefited from this strategy as 82% of all websites that publish new blog posts every day attract more customers.

So is blogging and content creation important?


However, the content must not be created by a robot because it would be useless. That would damage your rankings because you will be punished by Google as soon as it comes to your attention.

Yes, you have to write new blog posts regularly, but they have to be written by yourself or another author, not by an SEO engine.

With new black hat SEO strategies popping up all the time, Google updates its algorithm regularly to expose culprits as quickly as possible.

The automatic creation of content with the help of robots may have worked in the past, but certainly not anymore.

Honest and helpful bloggers can still enjoy the SEO benefits of publishing articles on a regular basis.

The average word count of articles placed in the first ten positions of Google's search results is somewhere between 2,000 and 2,400 words.

What I'm saying is that you should publish new articles on a regular basis.

The articles don't have to be particularly long, but contain helpful and practical tips for your readers.

With this strategy you are guaranteed to gain more traffic, leads and customers.

4. Internal links and Wikipedia

Always remember, Google is a robot, not a human.

When you read an article, you quickly know what it is about and what the author is trying to tell you.

Google is getting better and better, but it's still far from perfect, so you have to organize and prepare your content accordingly.

You need to help Google understand the point of your content so that the search engine knows where to place your page in search results.

This way you have a better chance of getting placed for your main keyword.

And how do you do that?

Quite simply, with internal links.

Internal references are nothing more than links on your website that point to another page on your website.

The internal link profile is used to divide your content into topics and better organize it so that Google knows what each page is about.

This can be achieved with so-called pillar content.

A pillar page (or pillar content) is a page on a specific topic or subtopic that lists all of the content related to that topic.

Let's just take SaaS marketing as an example.

Imagine you have a business and you write a lot of articles about SaaS marketing. In this case, you will probably write about other topics from time to time, e.g. B. Social media marketing for SaaS companies.

So you'd create a pillar page all about SaaS marketing. The page could look like this:

This page serves as a resource because you can use it to mention and link to other, smaller blog posts.

The pillar page therefore contains all content on a specific topic, refers to this content and the pages in turn refer back to the pillar page.

Here is a diagram of it:

Black Hat SEO takes advantage of this, of course.


By cramming the entire page with internal links until it resembles an article on Wikipedia.

Internal referrals can be beneficial, but overdoing it will damage your SEO.

I would recommend that you refer to a maximum of two or three relevant articles on each page.

It always depends on your pillar content and your pillar pages, because they ultimately help organize your content.

With this strategy, you can help Google better understand your website, which in turn leads to better rankings. But don't overdo it, or your website will soon look like an overzealous Wikipedia article.

5. Your brand name

When a white hat SEO professional picks up a brand name, they are likely choosing a name that they like.

Maybe the name sounds nice or it conveys a certain message.

You probably chose your name and domain because you liked it, because it's easy to remember, or because it fits your company.

However, Black Hat SEO experts choose a name because they hope that their website will rank higher in search results with that name.

To do this, they do a keyword research and then look for the most popular search terms from a specific industry. Then they put together a brand name that contains this exact search term.

Why are you doing that?

Well, if a user enters, for example, “best digital marketing agency” on Google and the company of the Black Hat SEO expert is called exactly that, then his website appears higher up because Google doesn't know whether you are looking for a specific company or a topic looking for.

Black Hat SEO experts take advantage of this.

Here is an example. I typed in "sell house fast in Seattle" and found this suspicious result:

The black hat tactic seems to be paying off, apparently so well that it is no longer used exclusively for black hat SEO, because many reputable companies are now using this strategy to improve their ranking.

So maybe that's not a bad idea after all.

In the example below you can see a domain that perfectly matches the search term “the best digital marketer”.

The Content Marketing Institute got position one in the search results partly because of its name.

Of course, you cannot rely solely on this strategy.

You also need to build backlinks, use the right LSI keywords, and write great articles.

Changing or adapting your brand name to match this SEO guideline can benefit your rankings. A small price to pay for more traffic.

6. Second-tier link building

When Google started assigning a higher domain authority to pages with higher quality backlinks, Black Hat SEO experts knew straight away that they too had to improve the quality of their backlinks in order to achieve a better domain authority.

How did they do that?

With the “second tier link building” strategy.

It works like this:

If another page links to your website, you gain more ranking authority. For this, however, not only the backlink itself is taken into account, but also the authority of the backlink obtained.

If the page that refers to your website gains more traffic and backlinks, then your website will also benefit and the domain authority of your website will increase.

Black Hat SEO experts used to take advantage of second-tier link building to increase their own domain authority.

The more authority your backlinks have, the more authority your website has.

Your ranking signals are amplified in a subtle way.

This strategy is now also used by white hat SEO experts, but in a different form.

But the results are similar.

Black Hat SEO uses PBNs and fabricated testimonials to increase the authority of the backlink.

With white hat SEO, second-tier link building is used instead.

What is a second-tier link?

It is a link on a website that points to a page that in turn points to your website.

Here is one of my blog posts:

The upper link leads to the lower page, which has a link that leads to a Google page.

Here is the page:

The Google site got a second tier link from my blog.

Since the second-tier link improves the authority of the original link, it also has an indirect effect on the Google page.

Posts in social media and guest posts on other blogs are particularly suitable for building second-tier links.

This is how you turn a black hat strategy into a white hat strategy and, by the way, improve your own domain authority.


The main difference between Black Hat SEO and White Hat SEO lies in the strategy for increasing domain authority.

One is honest, the other dishonest.

However, both strategies are similar.

Instead of PBNs you use backlinks, instead of keyword stuffing you carry out keyword research. If you set internal links, you are not overdoing it and your brand name and second-tier link building will benefit your SEO.

You don't have to lose your dignity.

Black hat SEO strategies only work because they are similar to white hat strategies and if you have theright, choose honest strategies, then you will benefit from your SEO for a very long time.

What SEO strategy did you pick up from a Black Hat SEO expert?