How to manage your Google reputation
Reputation matters! Manage yours with these tips!
A company's reputation is critical to business success. Your reputation can turn sour if not properly managed. This can have a negative impact on your business. Read on for great business reputation management tips.
If your website isn't on the first few pages of an internet search, it may be time to invest in a company that specializes in search engine optimization. This company uses the latest SEO methods to incorporate keywords into every page of their website.
One of the most important ways you can manage your reputation is to claim your corporate brand online and manage the content through you. Use either KnowEm.com, UserNameCheck.com, or NameChk.com to find each online instance of your company name. You only need to use one, but any of them can let you know if someone out there is misrepresenting your business or speaking ill of you.
Put in place an alert system to keep a better eye on your company's reputation. This is a daily email to let you know when your company has been mentioned online. While they cost some money and are quick to set up, they can provide you with a lot of useful information.
Make sure that at least some of your company websites are optimized for your company name. You want Google to recognize your company homepage as an authoritative website for your company. You want to be in the first search position for your company name, not number two or three after a Wikipedia article or blog. Make sure your website is the first listing someone sees when they Googling your brand.
Try searching for your business online like your customers would. Searches on your computer may produce very different results than your prospects. This may be due to your personalization options. Uncheck these options to get a better idea of your search engine results.
Try googling yourself to see what kind of information they have about you. If there is a lot of negative feedback, it can be used to improve yourself. If you notice any discrepancies, you should do your best to correct them. You don't want misinformation to damage your reputation.
If your business is listed on a review website that business owners can respond to, take advantage of this. Whether the feedback you get is good or bad, you should act on it. Many thanks to people who have nothing but praise and offer something to those who are not satisfied.
If you come across a negative comment or rating about your business, don't ignore it. Write an answer and defend your position. Sometimes people who post negative comments only tell one side of the story. It's up to you to present your page so that readers get a more complete picture.
As business grows, so will the customer contact volume. Complaints pop up here and there so you need to take care of them. Additionally, you want to make sure that you handled the situation and resolved it to the customer's satisfaction.
Consider contributing to a community event near you. It's the ideal way to improve your company's reputation. Your customers think your company cares about the community when you donate time and resources to a good cause. A good impression like this one enables your company to be successful in the long term.
You must carefully maintain a solid reputation when you own a business. Companies decline negative reputations. Your reputation is critical to success. Keep in mind all of the suggestions in the article above so that you can maintain your reputation.
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