What is the difference between beer and Smirnoff ice cream
Opinion of the Children's Commission of the German Bundestag on alcoholic mixed drinks (decision of the Children's Commission of March 10, 2004)
"The Commission for the Perception of the Interests of Children (Children's Commission) of the German Bundestag is concerned about the dangers emanating from alcoholic premix drinks, especially with regard to the group of 14 to 19 year olds.
In the case of alcoholic premix drinks, a distinction is made between the so-called alcopops, which consist of distilled alcohol and lemonade, and other premix drinks based on beer and wine. In a representative survey, the Federal Center for Health Education (BZgA) examined the awareness, purchase and consumption of such products.
According to this, the consumption of alcoholic premix drinks in the population has increased significantly compared to 1998, with the group of 14 to 29 year olds being particularly affected. If this is divided again into two subgroups, it becomes clear that especially the younger adolescents between the ages of 14 and 19 consume premix drinks much more frequently than the 20 to 29 year olds. 17 percent of 14 to 19 year olds drink alcoholic premix drinks at least once a week and 34 percent once or several times a month.
Of the 14 to 29 year olds, 49 percent had consumed alcoholic premix beverages in the 30 days prior to the survey; in the group of 14 to 19 year olds it was 59 percent. An analysis of the data, especially of the underage (14 to 17 year old) adolescents, showed that in this age group a total of 75 percent consume alcoholic premix beverages. Of the 14 to 17 year olds, 42 percent had also bought alcoholic premix drinks in the previous month; 26 percent of them once or twice a month.
This is particularly frightening since a large number of mixed drinks may only be sold from the age of 18. Almost all 14 to 29-year-olds named advertising (95 percent) and, above average, supermarkets (76 percent), friends (59 percent), petrol stations (62 percent) and discos (61 percent) as sources of information about the awareness of these drinks.
The state coordination office for addiction prevention in North Rhine-Westphalia attributes the success of alcoholic premix drinks in particular to their fruity taste and the covering of the alcohol taste, which is valued by young people, especially girls.
Most of these mixed drinks contained 5-6% alcohol by volume per 275 ml bottle, which is more than z. B. two shot glasses of grain.
On the basis of these data, the Children's Commission assesses the danger of alcoholic premix beverages, especially for young people between the ages of 14 and 19, as extremely high. The availability of these drinks as a ready-made mixture in bright colors and their taste suggest - in contrast to the actual alcohol content - the harmlessness of a non-alcoholic lemonade drink. This effect is reinforced if alcoholic premix beverages are offered in supermarkets right next to such non-alcoholic soft drinks. Corresponding advertising messages can add the rest to this picture.
In contrast to this image, however, alcoholic premix drinks are by no means harmless. Even in small amounts, alcohol can cause damage to the developing body of children and adolescents. Regular alcohol consumption can lead to the learning of problematic behavior, although it is to be feared that alcoholic premix beverages seduce many children and adolescents into starting alcohol consumption.
The Children's Commission of the German Bundestag therefore recommends:
- The federal government should run an awareness campaign to inform children and young people about the dangers of alcoholic premix drinks. A participation of the youth welfare as well as the health insurance is desirable.
- The federal states should work towards the fact that the controls of relevant sales outlets are intensified in order to guarantee compliance with the Youth Protection Act and thus make it more difficult for minors to have access to alcoholic premix beverages.
- The manufacturers of alcoholic mixed drinks should be obliged to clearly mark the alcohol content of their products on the packaging. Efforts should also be made to ensure that relevant information in advertising is made mandatory.
- Retail and catering should be addressed in a special way about the dangers of alcoholic premix beverages in order to sensitize the staff to the problems outlined. In particular, efforts must be made to ensure that the provisions of the Youth Protection Act are complied with when selling or serving and that the products in the sales rooms are not placed in the immediate vicinity of non-alcoholic soft drinks. "
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