What use are e-commerce dealers for logistics
E-commerce logistics: all options and advantages at a glance
E-commerce logistics: how you as an online shop can make optimal use of the various options
In many cases, good e-commerce logistics make the difference between profit and loss. In other words: good e-commerce logistics are essential for the success of your online shop.
If the logistics are not running optimally, you will usually not achieve a satisfactory conversion rate. Compensation, compromises and very high logistics costs are the result.
Studies show that the logistics costs of an online shop amount to 20 to 40% of sales. E-commerce logistics also include storage, picking, packaging and shipping, as well as the costs of returns.
These costs cannot be passed on to the consumer. Today's discerning (and spoiled) customer is unwilling to pay for shipping or returns.
Our E-commerce delivery compass showed that for over 62% the consumer too high shipping costs are the reason for abandoning a purchase. over 35% also do not want to pay shipping costs under any circumstances.
As soon as the shipping costs are charged at checkout, the consumer often cancels the order and looks for an online shop that offers the same product free of charge.
And the competition is with e-commerce sales of 59.2 billion euros (2019) very big!
For example, if you run an online jewelry shop from home, you can take care of the e-commerce logistics yourself and thus reduce costs. But for vendors who have to process many orders per week, this is not an option.
In addition, you can then spend less time on your actual goal, namely increasing your conversion rate.
But how can large online shops control their logistics costs in such a way that the business remains profitable? And how can you as a small or medium-sized online shop best organize the logistics? Is outsourcing the key word or is it smarter to take care of the e-commerce logistics yourself?
What options do you have as an online retailer?
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