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Entry into emerging market economies

With increasing globalization, in addition to the highly regarded BRIC countries, individual countries and regions have developed from the status of “Less Developed Country” to interesting “Emerging Market Economies” and serious competitors. The author designs an evolutionary, practical internationalization process model for entering emerging markets. He also identifies a new institutional approach called the “Emerging Triad”, which deals with the increasing interdependence of the regions in the southern hemisphere. Finally, both new approaches will be empirically tested using the truck division of Daimler AG.

Keywords

Emerging Market Emerging Triad Internationalization Internationalization Process Theory Market Entry

Authors and affiliations

  • Hermann Sebastian Dehnen
  1. 1.Filderstadt, Germany

About the authors

Dr. Hermann Sebastian Dehnen is a management consultant, author of research-related articles and lecturer at the Schumpeter School of Business and Economics.

Bibliographic information

  • Book Title Entry into emerging market economies
  • Book Subtitle Development of an internationalization process model
  • Authors Hermann Sebastian Dehnen
  • DOIhttps: //doi.org/10.1007/978-3-8349-4218-0
  • Copyright InformationGabler Verlag | Springer Fachmedien Wiesbaden2012
  • Publisher NameGabler Verlag
  • eBook Packages Business and Economics (German Language)
  • Softcover ISBN978-3-8349-4217-3
  • eBook ISBN978-3-8349-4218-0
  • Edition Number1
  • Number of PagesXX, 283
  • Number of Illustrations18 b / w illustrations, 0 illustrations in color
  • TopicsEmerging Markets / Globalization
  • Buy this book on publisher's site