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An app is your door opener to the most direct customer access of all time: His mobile phone!

Our world is becoming mobile. Or rather, it already is. Friends, acquaintances, we and you always have your mobile phone with you. We research, contact, play, talk on the phone and buy more and more on our mobile phones. The smartphone market is booming, and with it the app industry. Keep up with your customers' mobile needs.

All good things come in five! We have therefore summarized the five most important reasons for a company app for you:

1. Direct accessibility:

Whether with advertising or news about your company, smartphone users can usually be reached faster via an app than via other channels. You can place product and service offers specifically on the mobile phone displays of your customers and prospective buyers. And since most people now always carry their cell phones with them, you can reach your customers almost immediately and anywhere.

2. Customer loyalty:

More and more people only shop online using their smartphone. Keep these customers with your company by offering them the service and benefits of an app. Prospective buyers who download an app are ready to take action. You can involve your app users directly and, for example, encourage them to buy with special offers for orders via the app. With an app, your customers can conveniently shop with you at any time from their mobile phone or make appointments with you. You don't have to laboriously search for your website using the browser of your smartphone, you always have your offer and all the latest news at your fingertips.

3. Brand branding:

The app icon with the company logo on the display of the smartphone reminds your company every time your customers look at their mobile phone. In this way your brand is consolidated in the consciousness and subconscious of your customers. In addition, installed apps are immediately displayed first during a search and thus reminds your customers of your brand.

4. Acquisition of new customers:

The modern customer likes to search spontaneously with their smartphone on the go and from home for companies and services in the area. However, company websites are often not designed to be displayed on smartphones. Poor display and long loading times lead to frustration and churn to competition among potential new customers. Do not give away this valuable opportunity to acquire new customers. With an app that also functions as a mobile website for your company, you can reach new customers with your offer quickly and easily. Because without unnecessary downloading or entering a password, the searcher can use the integrated intelligent forwarding function to go directly to your app, which is optimally designed for viewing on the smartphone.

5.Save valuable time:

Time is money! Every entrepreneur knows that this is not just an empty phrase. An app saves you and your customers time. Order processes, appointments and shipping confirmations run automatically, vouchers and news are sent with just a few clicks. The customer does not have to stick to office and opening hours, or search for your website and can also order at any time.

Apps are a new and important communication channel that is in the process of overtaking previous communication channels such as telephony or e-mail. An app should therefore always be an extension of your company, its products, services and personality. What information should my app contain? Which service enriches my customers' buying experience? Ask yourself these questions as you build your business app.

You can find more helpful tips on creating apps in the following blog post: App-solutely child's play!

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