What is it like to work at Sheroes
Action #Sheroes: Tijen Onaran: "Women are always relevant - not only in times of crisis"
They move shift by shift in hospitals and homes, change infusions and ventilators for highly contagious corona patients and have to discuss visiting regulations with relatives. You play hour after hour with the children of parents who can neither work in the home office nor at a reduced rate, ensure bright moments in the sometimes gloomy Corona time. Day after day you sit at the supermarket checkouts, dragging yeast cube by yeast cube over the scanner, accounting apple for apple. They dispel consumers' worries about supplies and have to be yelled at for missing flour.
When people talk and write about the challenging work of employees in systemically important jobs in the days of the Corona crisis, the challenging work of women is often meant. Most of them are employed in systemically relevant areas: 72.9 percent of the food retail trade. 76 percent in hospitals. In kindergartens and preschools to 92.9 percent. It is for them that many people clap or make music from the balcony every evening. It is they who are promised bonuses by politicians for a job in which they put themselves at greater risk every day.
Tijen Onaran and "Global Digital Women" want to increase the visibility of women in the Corona crisis
Tijen Onaran and her fellow campaigners from “Global Digital Women”, an international company that is committed to networking digital thinkers, want to offer these female heroes of the crisis a wider public and thus gain recognition: with their campaign #Sheroes . Every week, the company introduces women with systemically important jobs on Instagram, Twitter and LinkedIn and lets them tell their stories. To do this, the initiators use their network with more than 30,000 women and their own reach. “In the past few months, we have helped many women with a digital affinity to gain visibility. Now we would like to give women a platform that many unfortunately don't even have on their list: the nurses, the cashiers, the educators, ”says Onaran.
In practice it works like this: women tell in front of a camera about their everyday work, why they just started this job, what their wishes and goals are. Each contribution should also contain an appeal to society and / or politics. The women then upload the video themselves and add #sheroes or @gd_women (Twitter), @global_digital_women (Instagram) or @GDW Global Digital Women GmbH (LinkedIn); Global Digital Women ”send to [email protected] The initiators view the contributions, edit them and, if necessary, publish them on their channels.
“We want to raise awareness in society for these professional groups and show them our appreciation,” says Tijen Onaran. Due to the Corona crisis, it is only clear that these workers are indispensable. “And not just in times of crisis. It's bad enough that a lot more people are only now noticing it. These women are always relevant, ”says the entrepreneur. She thinks it is "totally powerful to see the mental health and strength with which so many women fight on the front lines for us all".
In an Instagram story, the 25-year-old Kata from Munich talks about her intensive days as a health care professional. As a jumper, she is currently constantly on the move between operating theaters, meeting rooms and patient rooms. In the video, she expresses her hope “that the current social recognition will continue after Corona”. The predicate “system relevance” should not disappear even after the pandemic. Tijen Onaran also sees it that way, who adds: "The applause must be followed by better pay."
For the first stories, the company "Global Digital Women" looked for protagonists among friends. However, the history of Kata has drawn such circles that numerous women are now uploading video material of their own accord. "Every day we receive contributions," says Tijen Onaran happily - and hopes for many more contributions from systemically important women.
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