What is the name of product managers at Apple

Steve Jobs: What makes a product manager

In 1986, together with Bud Tribble, the young Steve Jobs describes what it takes to be a good product manager.

Steve Jobs: That’s what distinguishes a product manager

The reason for the discussion is relatively simple. NeXT had agreed to bring a new product onto the market in 18 months. But three months later, the goal seems further than ever. Tribble and Jobs apparently criticize the presentation of a product manager at NeXT in this very short video. But there is also a lot to be seen from that.

Content recommended by the editor

At this point you will find external content from YouTube that supplements the article. You can display it and hide it again with one click.

I consent to external content being displayed to me. This allows personal data to be transmitted to third parties. Read more about our privacy policy.

According to Tribble, the product manager needs to be able to explain exactly what a product is and what it can do.

According to Jobs, a product manager must also stand in front of the assembled team and be able to describe what kind of product can be realized with what details within the set deadline. So it's not about telling fairy tales, but also about omitting features that cannot be implemented in the set timeframe. Jobs does not say this explicitly, but he assumes that the product manager is in constant communication with those involved in order to find out the limits of feasibility.

The product manager apparently looked for a lot of excuses in his presentation and described little more than "moves for a quarterback," as Jobs sums it up. And although he remains calm, he indicates that such (amateurish) behavior makes him angry ("makes me smoke").

A product manager must be able to:

  • Communicate a clear idea of ​​the product.
  • Actively use time frames, if necessary introduce a product that offers fewer functions.
  • Force communication with actors in order to find out details.
  • Don't look for excuses, but present the glass yourself half full and not half empty.