AOC has a political mentor

10 positive branding lessons from Winnie the Pooh

Winnie the Pooh is a beloved teddy bear created by writer AA Milne and illustrator EH Shepard. Milne named Pooh after his son Christopher's teddy bear and wrote several collections of stories about it, beginning with Winnie-the-Pooh in 1926. Walt Disney Productions licensed certain rights to Pooh from AA. Milne's estate in 1961 and created the feature films that became the basis for one of his most successful series. Winnie The Pooh and Friends of The Hundred Acr, the wood was adorable and pure, and their adventures and misadventures brought with them a whole host of life lessons that can be applied to any brand. Here are 10 positive branding lessons from Winnie the Pooh:

1) Keep it simple.

When building a brand, it can be easy to fall into the trap of overly complicated content. Pooh says, “It's more fun to talk to someone who doesn't use long, difficult words, but rather short, simple words like, 'What about lunch?” Whenever possible, double-check simple phrases and never forget those Attraction to talk about lunch.

2) Set goals before you start.

Creating a new brand or redesigning and exiting can be so exciting that it's tempting to jump right into the business. Says Pooh, “Before starting a hunt, it is wise to ask someone what you are looking for beforehand. Start looking for it. “Likewise, when you're working on branding, knowing where you want your brand to go helps you focus your work. Before embarking on any branding or hunting project, set goals for yourself.

3) Don't rush.

On the other hand, achieving brand goals is perfectly fine to take your time. While it's wise to have clear goals, know that there's no need to get everything done right away. Says Pooh, "The rivers know there is no rush. We will get there one day. Be like a river to meet your brand goals: slow and steady.

4) Immerse yourself in joy.

Office work can sometimes make us want to take our job seriously, but branding is often more appealing when it takes advantage of the joy. Pooh says, "Sometimes the smallest things take up the most. Space in your heart" and "Nobody can be disturbed with a balloon." Think about how your brand can develop its own version of a ball.

5) Take breaks.

It is true that there is no such thing as a dream that is too big, but there are certainly dreams that are too big to be fulfilled all at once. Pooh says, "People say nothing is impossible, but I don't do something every day." Doing nothing every day is not an option, but you should always find time to do nothing here and there.

6) Appreciate common sense.

Be careful not to over-intellectualize your branding choices. Sometimes the smartest moves come from surprisingly simple places. P ooh said, "Those who are intelligent, who have a brain, never understand anything." Common sense ideas can come from anywhere, including those who are not very savvy.

7) Too much healing.

Many of the world's most successful entrepreneurs have been accused of being obsessive or unduly caring about their jobs. Pooh says, “Some people care too much about it. I think it's called love. “Never be afraid to love your job, even if others don't understand why it is so important to you.

8) Be Compassionate with Yourself Many hard workers find the hardest part of giving themselves the same grace that they give to others. Nobody knows everything when they start (or never!) And that's totally understandable. Says Pooh, “What's wrong with knowing what you know now and not knowing what you will know later? “Give yourself the empathy that you don't know everything when you start and find out what you didn't know later.

9) Expect criticism.

Indeed, this self-compassion can be difficult to practice when receiving criticism from others. If you expect everything you create to be criticized, it may make it less stinging. Pooh says, "Sometimes you find that something that seemed very much inside you is very different when it comes out openly and other people look at it." Expect others to have opinions about your things and learn to let go of unnecessary things.

10) Get it.

Perhaps Pooh's most appropriate branding advice is an admonition to reach out to others to share your work and heart. Pooh says, “You cannot stay in your corner of the forest and wait for others to come to you. Sometimes you have to go. Take this wonderful brand that you have worked so diligently to create for others - for your audience, your employees, and your mentors - to share with the world ..

Winnie the Pooh is timeless class c for a reason. The simplicity and joy with which he and his friends live and learn is both engaging and inspiring. Take some time to think about how your brand can look a little more like Winnie the Pooh.