What is cameo company

The new CAMEO target group typology for Germans - from AZ Direct and EuroDirect

Gütersloh / Leeds, October 23, 2006 - With the CAMEO-Code Germany from AZ Direct and EuroDirect, the evaluation key for successful national or international marketing that has already proven itself in over 30 countries worldwide is now available for Germany.

CAMEO classifies consumers worldwide in a unique way based on their phase of life and their wealth. A team of over 20 data analysts, developers and product managers has been working at EuroDirect since 1991 on the continuous development of CAMEO. Hundreds of well-known and globally active companies use CAMEO as an integral part of their sales and marketing strategy - including the three of the TOP 10 largest companies in the world. CAMEO supports target group-focused new customer acquisition, but also significantly optimizes professional customer analysis by enriching customer bases with the codes. Through this profiling, companies gain an even better understanding of their customers and can identify active and passive customer groups as well as interested parties with a promising profile and thus address them even more specifically.

CAMEO Germany divides the German consumer market into different main groups and more than 40 different neighborhood types. For this purpose, more than 80 million consumers were analyzed at the microcell level. The high quality demographic, socio-economic and lifestyle data of the unique AZ data, information and analysis system AZ DIAS formed an important basis. In addition, national customer profiles can be transferred “one-to-one” to the desired target country for internationally operating companies with CAMEO International: This means that the German CAMEO types can also be assigned to an international Cameo type. With this international code, you can directly advertise potential customers in the new target country without any analytical effort - anywhere in the world. CAMEO Germany is available exclusively from AZ Direct.

More information on this at Mail Order World 2006 on October 25-26. in Wiesbaden, Stand No. 136, Hall 1 or at http://www.az-direct.com.

Short profile AZ Direct

AZ Direct is the leading full service provider for successful and global direct marketing. In a unique service network with our sister and subsidiary companies, we offer our customers comprehensive and holistic solutions for customer acquisition and retention from a single source. Accompanied by extensive consulting services, our service portfolio extends to high-quality consumer and business addresses including features, innovative data and campaign management, intelligent analysis services as well as the conception, creation, production and response recording of advertising media. We have a foundation of 40 years of experience in direct marketing, in which we have combined our extensive know-how in a wide variety of industries to create tailor-made and industry-specific complete solutions along the entire direct marketing value chain. AZ Direct is a subsidiary of the Bertelsmann media company with over 750 employees. Within the Bertelsmann product line arvato, AZ Direct is part of arvato infoscore. As a provider of marketing, risk and finance-oriented solutions for the differentiated optimization of customer relationships, arvato infoscore is the leader in the European market. More information at www.az-direct.com

Press contact

Petra Wienke
Deputy Marketing Services Manager
AZ Direct GmbH
Carl-Bertelsmann-Strasse 161 p
33311 Gütersloh
Phone: +49 (0) 5241 80-5353
Fax: +49 (0) 5241 80-6095
[email protected]

Do you have questions?
+49 (0)7254 / 95773-0

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