Will AI take care of the writing of content

What is Artificial Intelligence?

In the private sector, artificial intelligence is already present in many forms - for example in computer games or in the form of voice assistants. The development is progressing massively.

AI solutions are now increasingly finding their way into companies. Possible areas of application include:

  • marketing
  • production
  • Supply chain management
  • logistics
  • Human Resources

AI in marketing

Artificial Intelligence has enormous potential in marketing. On the basis of large amounts of data (big data), it is able to identify various trends and customer needs in this area.

This results in the following possible applications:

  • Personalization of customer approach
  • Personalization of content (e.g. product recommendations in online shops or newsletter content)
  • Individual pricing
  • Segmentation of customers
  • Pattern recognition in customer behavior to optimize marketing measures
  • Chatbots in customer service

All of these measures are ultimately aimed at improving, more individualized customer relationships.

AI in production

Artificial intelligence can take on several tasks in industrial production. One important area of ​​application is, for example, predictive maintenance.

Here, the AI ​​uses large amounts of machine data from production to detect irregularities and predict impending machine failures. Maintenance of the systems can be optimized on this basis.

AI systems can also support quality control. With the help of automated image recognition, algorithms in this area can detect defects in components.

The manual, often monotonous visual inspection by human employees is no longer necessary. Manual intervention may only be necessary if defects are identified.

AI in supply chain management

There are also opportunities to use AI applications in the management of supply chains. One example is the creation of sales forecasts.

In this case, artificial intelligence can, for example, link historical data with current market changes in order to discover correlations that were previously hidden. Precise predictions about the upcoming sales situation can then be made on this basis.

Companies can also use AI solutions in warehousing. Here they support, for example, the calculation of the optimal stock level. You are able to take into account a wide range of information - such as historical consumption data, delivery times, current market signals, storage costs or available storage capacities.

AI in logistics

Autonomous transport systems are becoming increasingly important in internal logistics. These driverless transport vehicles (AGVs for short) use artificial intelligence, for example, to calculate and optimize their routes.

Route optimization in the supply chain should also be mentioned as an area of ​​application. Artificial intelligence is able to analyze a wide variety of information at the same time.

This information includes destination, cargo volume, current vehicle load, type of cargo, weather or the traffic situation in real time. On this basis, it determines a route recommendation in order to present it to the dispatcher.

AI in HR (Human Resources)

AI technologies can also be used in human resources. Here you can, for example, support the search for suitable candidates for open positions.

In addition to application documents, social media platforms or certain online interactions can also be considered as data sources.

AI can also be used to set up duty rosters. To do this, it combines data from employment contracts, company agreements and labor law with current information such as remaining vacation entitlements and overtime.