Should new ideas be questioned
If you want to produce good content on a regular basis, you need one a good dose of creativity and ingenuity. But even the most innovative spirit will run out of ideas after the umpteenth blog article, podcast or post. So what to do if the brainstorm just doesn't come when you come up with ideas? Or a specific topic has been dealt with so many times that everything seems to be said?
What are creativity techniques?
Creativity techniques are methods of promoting creativity. They are used to specifically develop ideas, visions or solutions. They are used in marketing to find inspiration for new campaigns, content ideas or strategies. Processes and structures can also be questioned and optimized using creativity techniques.
Creativity Technique Examples: These 18 methods end your creativity blockage
We provide you 18 creativity techniques with which you can stimulate your ingenuity alone or in a group.
1) Brainstorming method
The Brainstorming is the classic creativity technique - and especially practical because you only need paper and a pen. Within a set amount of time (usually a few minutes) you write down everything that comes to your mind on a keyword or a higher-level topic, unfiltered. Only after the time has elapsed do you brainstorm the terms in terms of content or delete individual words that do not seem appropriate.
2) mind maps
Mind maps are also a popular means of Finding inspiration and work in a similar way to brainstorming. However, you are more structured when it comes to mind mapping. Starting with a central term in the middle of a piece of paper, you derive associated terms. The focus is then on keywords closely related to the original topic. With increasing distance, the connections become more abstract, which ideally offers you completely new impulses.
3) Pin boards
These Creativity technique can best be implemented in a group, but in principle can also be carried out alone. All participants generate ideas, write them on small cards and attach them to one Bulletin board. Then the group discusses: What does not fit at all? What should definitely be left standing? The remaining cards are then grouped and sorted.
4) The 6-3-5 method
Six participants each get a sheet of paper on which they three columns and six lines to draw. Then everyone writes three ideas in the first column. To five minutes the sheet is passed on to the person sitting next to you, who writes another idea in the second column, and so on. Even if the name of the method supposedly dictates the size of the team, the technology is fundamental also with more or fewer participants feasible.
5) The reverse question / headstand method
The headstand method is about looking at a problem from the opposite direction: instead of asking, for example, “What do we have to do to increase sales?” The question would be: “What would we have to do to get the Decrease sales? " It is often easier for us to find answers to opposing questions from which ideas can then be generated that solve the original problem.
6) color associations
At this Creativity technique colors are the starting point for a creative process. You go through all imaginable colors in your head and think about which associations they arouse in you (in relation to the question). For the color green, for example, this could be natural, authentic or gentle, but also envy, poison, etc.
7) The alphabet technique
With the alphabet technique, write down a word for each letter of the alphabet that is in some way related to the question - this way you get 26 new ideas in one fell swoop (plus umlauts, if you are particularly creative!)
8) Café to Go
For this something more complex creativity techniques a total of eight to 20 people are required. These form groups of four to five people each, who sit down together at a table and talk about the respective issue for 20 to 30 minutes. Write down the ideas that arise in the process.
After the time runs out, a person remains as a Moderator sit at the table, the others spread over the other tables. This creates new group compositions in which the moderator summarizes the previously collected findings and the new group members comment.
Then it can either go on for a few more rounds or the original groups get together again and exchange ideas again about the ideas that have been collected. At the end there is an open meeting in the large group.
9) Analogy technique and lateral thinking
This technique is about looking at analogies for a problem so that a solution can be found more quickly due to the changed context. Instead of approaching the case in a strictly logical way, we think laterally (i.e. across) in order to break down mental blockages: To do this, first concentrate on one concrete characteristic of a topic and look for other associations with this characteristic. These may seem surprising, exaggerated or even provocative - the main thing is that the usual thought paths are abandoned. Using your associations and analogies, try to approach the problem from this perspective and further spin the newly established relationships.
An example: Analogies for a car could be, for example, bicycles or trains when it comes to mobility, but also a living room when the focus is on the fact that families often spend time there together.
10) Diaboli advocate
This is about being aware of the Opposite position to take the usual approach. So you could specifically consider topics that were previously rejected or that seem inappropriate at first glance.
11) Collective Notebook
You insert Notebook in which the problem is outlined on the first page. Then interpret it in such a way that everyone on your team can write in spontaneous ideas at any time and at the same time be inspired by the ideas of others that you noted down.
If necessary, you can also specify that something should be written in at least once a day. There is then a regular review of the ideas and their discussion.
12) Walt Disney Method
In the Walt Disney method, the group takes the Role of dreamer, realist and critic one to stimulate creative thinking. As a dreamer, wild ideas can be spun, anything is allowed. As realists, the participants then have to question the generated ideas. Are they even feasible? What would it take?
As a critic, it's ultimately about the Weighing up opportunities and risks. This method is particularly suitable for larger, fundamental decisions, such as the introduction of a new content channel.
13) Discussion 66
This creativity technique is ultimately about Brainstorm in groups. For example, groups of six people can be formed who have six minutes to investigate a problem. The best idea is selected within the small groups, which is then presented to the others.
14) The what-if technique
Speculations often enable a new approach to a question. For example, you might ask yourself, "What if Product XY didn't even exist?" Understanding which problems could result from this makes it easier to describe the benefits of the specific product.
15) The 6 hats system
These too Creativity technique follows the role play principle. Imagine putting on hats of different colors, each representing a different point of view: neutral, subjective, pessimistic, unconventional, etc.
Then write the different “hats” on individual index cards, under which you draw one blindly one after the other and look at the problem from the corresponding perspective.
16) The series of questions
Starting from the core question, ask at least five further core questions, ideally starting with “why”. The Answer to one question is the starting point for the next. This enables quick insights into people's intentions, which can be helpful for questions about user motivation, for example.
17) Brainwriting pool
This creativity technique must be carried out in a group, with all participants sitting together at the table. Lie in the middle blank index cards. Everyone now takes a card, writes an idea on it, passes the card on and takes a new card from the middle.
The ideas on the cards that the participants get from their neighbors are thought through and then passed on. The individual cards can go around as often as you like in order to develop individual ideas further and further. In the end, numerous core ideas emerged that were examined and concretized from different perspectives.
18) Attribute listing
The process is usually used to further develop an existing product, but can also be used for the Content marketing modify. To do this, you list all the attributes that make up the product or service in question.
Then describe how the attributes are designed for the specific product and, if applicable, which advantages and disadvantages are associated with them. Now you can consider questions that users might be interested in about each of these attributes. In this way you guarantee a holistic view of a product and ensure that no customer questions go unanswered.
Originally published November 4, 2019, updated 10 February 2021
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