Which elements are critical to UX design?

User Experience: Requirements for good websites for users

A positive user experience is the criterion for success for online offers. What elements does a user experience (UX) consist of? And what is usability? Read our article on the subject.

What is user experience?

The Term user experience (UX) characterizes a user's experience with a service. In the German language, user experience can be expressed as a user experience or User experience translate. The term often appears in online marketing because positive usability is of great importance in digital applications. Websites, apps or software have little chance in the hard-fought digital competition if the design and function Interaction for the user complicate. However, user experience is not only important in marketing, but fundamentally for every product, service or other offer.

If we look into our everyday life, we come across a wide variety of variants of a user experience. Good usability is embedded in the customer journey, i.e. the process that we as customers or users go through when we buy or use something. The goal of a good UX is to give the user a Experience simple and positive to design. Because only then does he follow the path through his customer journey to the end, i.e. until the purchase of a product in the online shop.

User experience also has something to do with the general one Optimizing the function of things. That is why the first efforts for better usability go back to the age of the first industrial revolution. In the 19th century, the production of goods and machine processes became more and more efficient. User experience spread as a term through Donald Norman in the 1990s. The professor of cognitive science combined both emotional as well as behavioral factors as the basis for usability.

Individual user experiences in everyday life

A positive user experience but is also very important for a product itself. If the customer can't do anything with it because the operation fails or the technology doesn't work, he'll lose the fun. Frustration spreads. He sends the product back and gives it a negative rating. This shows how closely a pleasant user experience for the user is with the reputation of the company or seller.

A user experience therefore includes all aspects that Impressions and experiences with a user when he uses something digitally or physically. As an example of the relevance and prevalence of UX in everyday life is used to compare a poorly paved road with a newly paved road. Both roads are passable for cars and cyclists, but lead to a different experience for users. Anyone who drives over the paved road and still hits a pothole will not report a positive experience at the finish.

In the digital world we can cite the use of social networks as an example. Here, age often influences usability. Young people are now growing up with the online world. You have a certain affinity and therefore capture new products and offers more quickly. Older people, on the other hand, do not understand a simple user interface for logging in and fail because of the application.

Components of the user experience

When defining user experience (UX), the term usability was already mentioned. At first glance, both words appear as synonymous. That's not entirely true, because Usability is one of other elements Part of the UX. User experience is a multidiscipline and combines visual design, interactions, software development and psychology. The design in particular, which is usually the most visible part of the user experience, is based on significant elements. We look at each one Components of a user experience design more precisely.

  • visual design
  • Information architecture
  • Interaction design
  • Usability


The design delivers the Aesthetics for one application. It is reflected in colors and images. It is the last step in a process that involves optimizing a user interface (UI), i.e. a user interface includes. Two essential points have to be emphasized here in order to describe the effect of UI design on the user. On the one hand, the design is always one Matter of taste and thus a subjective value. Only he or she decides whether the user likes it. On the other hand, allowed UI design and UX are not causally linked become. What does that mean? The user experience doesn't just depend on the user interface. A bad UI design is likely to lead to a negative user experience. However, there are other points that affect the user experience in both directions. If you want to influence UX, you have to do more than just make the design appropriate.

Information architecture

The second part of a user experience is Information architecture. The aim here is to present the content in the form of text, images or videos in such a way that users get the relevant information find it quickly and easily can. A typical aid for the meaningful structure of content are categories and menus on websites. The simple one is also decisive Website accessibility via various end devices as well as a low loading timeso that the user receives the content quickly.

Interaction design

This is the third factor that affects the user experience Interaction design a role. Products and applications must meaningful and simple so that the customer associates a positive experience with the use. If people do not understand how they can apply something or what the benefits are, the designers have the need to define the target group: What is a target group in marketing? A target group is defined as a group of people whom an advertiser or a special company would like to reach with its marketing measures. The as general ... Read more and thus missed the relevance.


The last component, but not in the sense of a ranking, is usability. In the German translation she means the Usability, because every product has a purpose and helps customers to implement something. The better the goal is achieved, the higher the usability. It is a objective criterion, which is often checked in the development process by means of a usability test. If there is a need for changes, the product is optimized. Effectiveness and simplicity also play a role in usability. In contrast to design thinking, where the creative level has more weight, user experience design uses Use in the center.

Vitruvius, a Roman engineer and architect, is considered to be the first designer who dealt with experiencing something. As early as the first century BC, he defined three characteristics with the terms strength, usefulness and beauty, which still have a significant effect on the user experience today.

How can you measure user experience?

In online marketing, key performance indicators are part of the Measurement of success, about for the Content performance. This also applies to the user experience, because UX experts in particular find out whether products work and whether they are accepted. Although impressions are subjective, the UX remains measurable. The impact of a UX design can be measured using methods such as Eye tracking comprehend. The eye movements of the users on a website can be analyzed by software. UX designers recognize which content elements or fixed points generate attention and reaction. Another means of measuring user experience design are Survey with people who use a product or offer. It is also possible technical components the user experience like that Loading times based on the Core Web Vitals or to check the availability of a website.

Satisfied users thanks to good usability

The importance of usability is therefore important for satisfied consumers and users. Anyone who pursues this goal must already pay attention to the architecture and design of their product or service when developing it. What is difficult, however, is the fact that UX is based on a individual expectations of users is based. People usually associate one thing with buying or using something specific purpose. They have their own purpose and therefore experience a different user experience. What makes one person completely dissatisfied is perhaps only a minimal annoyance for another person. He puts rather positive aspects in the foreground. In Ratings and reviews From online portals and online shops, this wide range of opinions is always very clear.

Feelings and values ​​as part of the user experience

UX has received more attention from digitization and mobile devices that people use to surf the Internet. This increased the interaction of users with apps, digital media and digital products. With that came a Extension of the user experience and characteristics like Feelings, motives and values received a higher meaning. Other components of the user experience such as Efficiency and effectiveness remained relevant, but lost their sole claim. This trend was clearly evident in the design of websites. The requirement for a good online presence has always been in marketing, design, branding and user-friendliness. All elements contributed to the goal of creating a good UX.

Today, user experience is no longer just about ease of use. Rather, emotional and individual aspects are also incorporated, so that we are talking about user experience. It's about one holistic perspectivehow users not only grasp an offer, but experience it. For the customer, pleasure, value and performance play the most important role. It should be noted that the definition as well as the framework and components of user experiences are constantly evolving. The customer experience is therefore a dynamic topic and will continue to generate new perspectives in the future.

Robert Pohl

Our selfie king Robert not only has a special feel for social media and current trends in content marketing. The content manager brings his diverse experience to bear in various areas such as editing, SEO and relevance optimization.

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