How do I get an intro for the podcast
Jingle, intro and outro - this is how you find the right music for your podcast
86: Did you know that you can underline your message or your branding with the right music? The downside: the wrong music is rather counterproductive.
That's why the question often arises in my groups: What is the right music?
The answer to this question is of course not easy and certainly not generalizing, but in this episode I would like to give you a few hints and tips on choosing.
If you'd rather read, you can find the episode transcript below. Please let me know in the comments whether you would like it to be the same in the future.
Transcript of the episode
So. Welcome back to a new episode of Podcast Helden On Air. My name is Gordon Schönwälder and it's great that you are here.
We recently had the topic of music in the Facebook group. And somehow that comes up more and more often when it comes to music. And then I thought to myself: why don't you do an episode to just have breakfast for the most important things.
In my opinion, music has a very, very important function in podcasts. I'll be right there. And things that shouldn't be underestimated. But before we clarify that, I would like to check the terminology with you so that we can speak the same language.
Jingle, intro and Co. - a definition
When I speak of a jingle, I mean a piece of music. By definition, if you go to Wikipedia, it says that it can be with a voice or without a voice. In my own definition, it's more of a purely musical thing. So just the piece of music.
Then there is an intro and an outro. And that's a combination of jingle, music with language, with a message. So the intro, where you then mention the name of the podcast and the podcaster and something like that, the benefit or the benefit for the listener, and in the outro there is still a call to action, i.e. a call to action.
Then there are things like interlude, so things, such pieces of music, that are inserted between two fragments or elements of a podcast and then there are special effects. So no idea, some kind of natural or anything else that can be put under it.
As a rule, when I talk about jingles, it's just the music and intro, then outro, the music plus language. Do you even have to have music or an intro for a podcast? Has established itself in this way, somehow many do it.
Is that a must? Not in my world.
No. Now I'm a musician and I love music, that's why music has an important place for me in the podcast, but if you think your podcast or my podcast has been out a lot longer if I didn't have to worry about music, then leave it the music just gone. Point. That’s my opinion. So before it fails because of the music, then better off without music.
Does a podcast even need music?
But why music at all (laughs)? On the one hand, music has a certain recognition value and I now speak this podcast very generally, so you can now take a lot with you as a non-business podcaster, but I'm from the business podcast corner, that's why it has everything such a certain coloring.
What I think is great about music that is well chosen is its recognition value.
So you can have melodies in the podcast, in the jingle, where you can or even have to sing along or hum along. The thing can have a beat or a riff that the head won't hold still like that. This is music that is not off the shelf. And as soon as you have that, music that is not somehow available for everyone for free, then you can play with different genres and with different recognition values.
My plea: Please spend some money. Spend money on music you like.
Music creates the mood you want to achieve
Yes, the licenses somehow cost between 30 and 60 euros for a podcast, so now not for an episode, but for the entire podcast.
That may be a lot of money to start with and invest in something comparatively harmless like music, but music has a purpose, music sets the mood. And you know that from movies. At best, you don't get the music, but you experience the mood. And the music creates an emotional basis for what happens.
That's always the case with films, I don't know, with Star Wars, when there are space battles like that, the music is different than it is now in sequences, where dialogues are in the foreground or maybe the problem of the protagonist. Lord of the Rings, for example, there is this subject of the Hobbit, is light music with a lot of gimmicks and very much in major and then there are moments when, I don't know when Darth Vader appears, everything in heavy, sustained strings, that creates the emotion.
A podcast intro with music also creates emotion. And on the one hand, of course, your personality is in demand.
If you are now a solo preneur and now want to do a podcast as a solo preneur: If you are more of the easygoing type, then also take appropriate music. If you are more sober and professional, then use the music that underlines that.
Take music that is intended to have an impact. That's super, super, super important. So the music has to suit you. But the music also has to convey the mood it is supposed to awaken. So if you say now: Hey, I'm a total jazz fan now or I really like hip-hop, so I have to have hip-hop for my podcast, then it could be jazz or hip-hop or mine If rock or metal doesn't fit at all.
Because what is important is the mood, the emotion that you want the listener to have. And for this mood you have to find the right music.
How do you get the right music for your podcast?
Now you might be wondering: Okay, that's all well and good, Gordon, but where do I get this from now? There are a few contact points that I recommend to you because I have tested them myself or seen them with clients.
In any case, please do not use music that is free. Because it mostly sounds like you know, okay, it's free. And that is a hindrance, it tends to create a bad mood or just doesn't fit. If it fits, it's cool. But I think I would rather give up the music completely than compromise somewhere, make a lazy compromise.
There are platforms where you can buy music that suits you exactly. For example my favorite, my favorite platform premiumbeat.com.
At PremiumBeat you can sort by genre that you can choose from jazz, swing, rock, hip-hop, country, everything is somehow possible.
But and that's the cool thing, you can also search for moods. If you want something hymn-like now, you will find music that is hymn-like and that can be kind of orchestral, but it doesn't have to be.
It can also be swing or jazz or rock or hip-hop, which is kind of stimulating or emotional or sad or happy. You can find all these adjectives at PremiumBeat and I think that's totally awesome. There is another provider, AudioJungle, all of which can be found in the show notes for this episode.
AudioJungle is also a platform with various pieces of music. But as I think I can remember, you can only search for genres and not for moods.
And that's why I like PremiumBeat so much.
Make sure to pay attention to the licenses when choosing
You buy this music under license. How it looks now with the individual licenses, I ask you to look in the corresponding platforms.
In the event that you hear that in 2 years and the licenses have changed and I give you a recommendation, you may make yourself liable to prosecution and I will then directly with you and so that we both remain friends, I want you now, I want you now Don't talk about licenses here, I refer you to the terms and conditions and the licenses of the respective platforms.
What can you do too? You can just let it compose the music.
And that's what I did for this podcast, for example. And I had that done at Fiverr. I found the musician who made the jingle, i.e. the music plus vocals for this podcast, at Fiverr.
What I wanted to achieve with my intro
And I thought something about the music. It's not somehow something that was somehow such a run-of-the-mill, but I did it with calculation.
I found that the guy has a very light, emotionally light voice that is easy to overhear, that is very pleasant, that is not too high, not too deep.
The music is very, very simple. That's just guitar and vocals. And that's exactly what I want to transport.
Podcasting should be simple, it doesn't have to be full of flourishes or highly complex, no, it should be simple. Simply broken down and that transports this music. Ease, a very dull, simple four-four time, an acoustic guitar, vocals and few effects.
That is completely sufficient.
At the same time, if you hear it a few times, it is a real catchy tune. But I wanted the music to underline the message of this podcast and my philosophy underlines that podcasting should be easy. And I think that's what this music creates.
It's always a little bit in the eye or in the ear of the viewer or listener, but that's what I intended.
Music and your company's branding
And there we come to the next point, why music is so exciting for a podcast, namely branding. So what are your company's values? What are your values? And what are the emotions that customers should have when they think of you, of your company?
So and if you have done a smart branding, then you know which emotions people want or should associate with you. And then you have to find the appropriate music.
Do you need a voice over artist for your intro?
Finally, to top it off with the jingle, do you need a speaker or not? Or do you do it yourself? The question is also often asked to me when I work with people who want to launch the podcast.
And I have no right opinion about that, I have to admit.
Some argue: "Yes. It's kind of cooler to be presented and introduced by someone else. "
Yes. Makes sense.
Maybe even to have a really professional speaker who can do it really cool somehow, maybe with a bit of effects or really dramatic, like when someone announces a boxer in the ring.
If it fits the branding and the intended message, then that makes sense. So. But if it is a very personal topic where the focus is on people, it cannot be wrong to talk about the whole thing yourself.
So it definitely has to, there is also no reason that speaks against it. You'll have to deal with that yourself, I'm afraid. I don't have a real tip on that. Maybe you just ask around or watch what you hear from other people. I don't think there should be a rule that a professional speaker has to do the intro.
I think it's just a matter of taste, to a certain extent.
And some go on to argue that it sounds very professional when someone else has done it somewhere, including with the music, that it fits really well. Can be, but doesn't have to be. If in doubt, just give it a try.
Just try out how you sound when you do the intro with yourself.
As a rule, podcasters don't find their own voice so great at the beginning, so the walk to the speaker is a short one.
But it can also be exciting for personal branding if it is more of an intimate thing, if it is very related to the podcaster and you want to have such a sense of community that you speak the intro yourself. And then you just put the music over or under.
So there shouldn't be a rule for a speaker, I think. OK.
That was my brief outline on the subject of music and the intro and jingle in the podcast. You can find all the links that I have mentioned, i.e. AudioJungle, PremiumBeat and so on and so forth, in the show notes for this episode and there you just click, in the browser you simply enter podcast-helden.de/episode86, i.e. episode as a word and then the digits 8 and 6. Or, if you hear the whole thing on your smartphone anyway, you can also see the show notes directly in the most popular players and the link to them and also find all the links to the platforms that I mentioned, then directly on your smartphone.
Pick it up and take a look. As a rule, it is then also available directly. Well. That's supposed to be it. I wish you a musical journey that will take you to the music you enjoy the most and now, in the best manner for this episode, then the jingle for the outro. See you then and next time! Ciao!
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