Whose legacy has FTII inherited

Correct advertisement


This book title is part of the Springer Book Archives digitization project with publications that have appeared since the publisher's beginnings in 1842. With this archive, the publisher provides sources for both historical and disciplinary research, which must be viewed in a historical context. This title was published before 1945 and is therefore not advertised by the publisher due to its political-ideological orientation typical of the time.


Adaptation Attention Selection Need Relationship Harmony Interest Calculation Constructs Construction Cleaning Strength Advertising Media Journal Aim

Bibliographic information

  • Book TitleRight promotion
  • AuthorsHarry Tipper
    Harry L. Hollingworth
    G. B. Hotchkiss
    FA. Parsons
    W. Moede
  • Editors H. Rooster
  • Series TitleBooks in industrial psychotechnics
  • DOIhttps: //doi.org/10.1007/978-3-7091-5299-7
  • Copyright InformationSpringer Vienna1928
  • Publisher NameSpringer, Vienna
  • eBook PackagesSpringer Book Archive
  • Softcover ISBN978-3-7091-5151-8
  • eBook ISBN978-3-7091-5299-7
  • Edition Number1
  • Number of PagesIX, 470
  • Number of Illustrations123 b / w illustrations, 6 illustrations in color
  • TopicsCultural and Media Studies, general
  • Buy this book on publisher's site