When was the last time Steve Jobs was in India?
Jobs, the less ambitious Steve Jobs, certainly not. Tired of college after just one semester in 1972, he dropped out. He slept on the floor of friends or in Hare Krishna temples, stood in line to get free lunches from charitable organizations, and combed the world's rubbish for returnable bottles. For money that would enable him to travel to India in 1974. At first he didn't do anything there, except shave his hair, put on brightly colored Walla Walla stuff, throw in pills to expand his consciousness, do some calligraphy and become a Buddhist. What, please, was going to become of this boy! He was almost twenty.
So what is he doing back in California? He persuades Wozniak to leave the fiddling and soldering at Atari, a company that manufactured computer game consoles at the time, and to become self-employed with him. Incidentally, a job that Steve actually got for himself, but which he couldn't do because he didn't really know anything about chips and transistors. Wozniak will have sighed at Jobs 'offer, tiredly put the Atari employee's soldering iron aside to be resumed as a freelance contractor in a California garage owned by Jobs' stepparents.
So Wozniak did what Wozniak always did. And then also made the wooden cabinets around what he had wired. But Steve was awake. He was a born businessman and salesman. He had already sold 50 "Apple I" computers in walnut to the local electronics dealer, although Wozniak hadn't even built them yet, that's not true: he hadn't even invented them yet.
For his own interview at Atari, Jobs appeared in Walla-Walla in 1974. The HR manager who ran it with him will later speak of "rags" and "a kind of hippie outfit". Three years later Jobs presented the "Apple II" at the "West Coast Computer Faire"; he had previously carted $ 250,000 in investor capital for its development. And the Apple II sold like sliced bread. Because it ran "VisiCalc, a spreadsheet software that immediately found its way into the offices of large companies. So we're not talking about beauty here. But: Money flows, Apple grows, Jobs gets rich. Rock-rich within two years.
He will later say, "I had a million dollars when I was 23, ten million by 24, more than 100 million when I was 25. But it didn't matter because I never did it for the money." Incidentally, Jobs has to be thirty before he learns that the people who raised him are not his birth parents. At that point he is already a pop star in and for the world. You don't think so, but that's the way it is. Jobs had already banned the shirt-smuggling soldering iron-like from the computer business. If IBM, together with Microsoft, might have set out on a short-term triumphant advance into the offices, might have the cranky tinkerers and eccentric players who appeal to file folders among the digital people, Jobs had been able to give people the feeling that transistors, motherboards, chips and processing units were indeed in computers as in rockets, but that this technical stuff is completely irrelevant to what humans can do with computers.
"Times are changing," he said to the shareholders at the company's general meeting in January 1984: "Today's losers will be tomorrow's winners. The wheel is turning." Jobs was not yet thirty at the time, had showered according to the occasion and dressed in a suit and a crooked bow tie. He looked disguised for shooting. You have to say adorable. Because the nonchalance with which this half-combed boy quotes Bob Dylan's "The Times they are a changing", this cheek with a trembling voice to read a hymn of the civil rights movement to shareholders and claim it as their own, added up to something that must be called charisma.
Yes, he might have made over $ 100 million by then, and yes, he built and sold work tools to make employee misery more efficient. But, GEEE !, what a fantastic looking weirdo! What a guy who challenged the bespectacled tie-wearers in the boardrooms of the world to no show! Was it all just for fun here? Yes, it was.
Andy Hertzfeld, one of the absolutely admirable software developers of the GUI, the graphical user interface of the first Macintosh operating system, will later call this Dylan adaptation and the party that this 84th shareholders' meeting turned into, later called "Pandaemonium" describe. Yeah, all hell was going on. The world had changed. Because the first Macintosh that Jobs brought along with Dylan for this meeting was the first personal computer with brightly colored icons, the first with a mouse that stroked these icons. And then the computer introduced itself: "I can speak quite obviously," he blared, "but now I lean back and want to listen. Because it is not without pride that I would like to introduce you to the man who looks like a father I was ... Steve Jobs. " Hello Command Line Bill Gates, did you overhear the shot?
You have to be clear about that. Until then, computers stuck to the sweat of hardship and reluctance, the feeling of needing expert knowledge and being able to make irrevocable mistakes, i.e. the impression: the future may be opening up, but one was probably too incapable of this departure. And then this future suddenly speaks very submissively and peaceably and declares that the new "Undo", i.e. an undo function, has been invented against errors. As if one could make every mistake disappear without a trace and every mishap could be revised. Everyone understood that.
So who could still be afraid of computers? They still smile too. So even then it would have been good once and for all for Steve Jobs hadn't his beautiful work been so incredibly expensive. Things went downhill with Apple, for the first time since the company was founded, expectations were disappointed at the end of the year. A year and a half after the pandemonium, Steve Jobs was out of his job. Dismissed by a former Pepsi manager whom Jobs had fetched himself and who then let Apple melt almost entirely in his hands like sugar water.
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