How can I improve content writing?

Improve your own writing style & write more beautifully

Often one reads sentences and individual words whose grammatical structure, spelling and choice of words, shall we say, do not seem to conform to the Duden. Sometimes questionable constructions can be found on the Internet, on blogs and websites, in comments and on the social web. When asked about this, website operators react piqued: "A few mistakes are only human and define my personal style!" Not correct.

Writing style is a question of craft. And with every craft you have to master the most important things first, so that the result is satisfactory: A house is not “personal” either, because the foundation crumbles and water lets through.


A blog with a good, impeccable writing style looks high-quality, well-kept and shows that the blogger is really making an effort to deliver quality. It signals to readers as well as potential advertisers that blogging is not just being carried out “just like that, on the side”, but that it is important, an affair of the heart. In addition, you improve your writing skills so that after a while you no longer need a lot of effort and significantly less time investment to write really well. Another plus is that Google continues to focus on good content in its algorithm. If you try to write as accurately and attractively as possible, you are on the safe side in many ways.


This blog post is aimed at ambitious beginners in topics of linguistic design who want to improve their writing style without overwhelming them with technical terms. Therefore, a detailed list of frequently occurring errors and word clouds as inspiration for a variety of expressions should provide you with assistance that can be used in the everyday writing process.
For the course of the writing process - collecting ideas, arranging and structuring, the content process and the appropriate form, I have already drawn up a construction plan for you. Now we continue at this point with stylistic questions and the most common mistakes.


Texts must be meaningful in terms of content and connected

A loose sequence of main clauses or particularly tightly nested subordinate clauses in the nominal style makes texts difficult to read (as you may have noticed with this sentence). It is better to give the text time to develop.


You can do this by adding descriptions, short comments, and using verbs. Let's take a sentence and see how it can be “spruced up”.


"A blog can be a source of income."

+ Descriptions (adjectives / adverbs and attributes) =

"A well cared for Blog with high quality content can a reliable Be a source of income. "

+ Comments that fit the topic and are not too extravagant =

"A well-maintained blog with quality content, which also show a good writing style, can be a reliable source of income. "

+ active formulations with verbs =

Have Have a well-maintained blog and take care of him with high quality content that also shows a good writing style, you can generate additional income to back up.”

As you can see, making a sentence attractive is not a feat. There is little work to do: write down the skeleton of the sentence, like the example sentence above, "A blog can be a source of income." Now think about what additional information you can convey to your readers. What kind of blog can be a source of income? What should a blog be like to make money? How can this source of income be described?


If only descriptions like “good”, “successful” and “effective” come to mind, think about what makes the particular thing good or effective. This will give you more accurate descriptions - after all, everything cannot be all “good”. Word clouds are also helpful - you can find an example below. However, you can also create these yourself with a brief brainstorming session.

By the way, this technique also helps you to protect yourself from repeated words.


You know the nominal style from official letters and legal texts. Such combinations of many nouns with only a few verbs and adjectives are difficult to read and even more difficult to understand, since the meaning of a noun has hardly reached the synapses when the next one appears in the sentence. Authorities use this style to leave as little leeway as possible for interpretation and thus to protect themselves - you should, however, do without it. Use lively sentences with verbs and actively expressed constructions to share your vitality and energy with your readers. How this can change a sentence has already become apparent in the example above:

“A blog can be a source of income” became “Have You a (...) blog and take care of him with (…) content, (…) you can (…) generate income to back up. ” In this way, your readers are addressed directly and feel involved in the action. In addition, this way you bring advice and tips closer to your readers, as this style works on a more personal level.


Overly nested sentences are just as bad for your readership as a nominal style. Can't imagine how much you can build up a single sentence and nest it inside each other? The famous German poet Heinrich von Kleist shows you in “The Marquise of O…” that this can even be perfected. Here is an excerpt from the novella:


“For the evening she cooked everything for him in the kitchen that she only knew how to find strength and calming, prepared and warmed the bed for him so that he could lay him down as soon as he would appear, holding his daughter's hand, and crept Since he still did not come and the dinner was already set, headed to the Marquise's room to hear what was happening? "

Unless you have the ambition to join the ranks of poets and thinkers and write as you did in the 18th century, you should refrain from such nested sentences.


No more polemics - in blog posts and other informative texts, one to three subordinate clauses are nice if they are well integrated. But it shouldn't be more. And if you are not particularly used to dealing with the grammatical peculiarities of the German language, you prefer to choose simpler sentence constructions, which, however, shine with suitable verbs and meaningful descriptions.


Once you have established your grammatical and creative framework, you can devote yourself to linguistic registers, varieties and jargons. No fear! You are already using this. Dialects, regional features of the language and so-called sociolects are part of the everyday spoken and written language. For example, young people, members of certain generations, individual professional groups, social groups and even the two genders have their own varieties of standard German. These can contain your own words, word constructions, combinations of parts of speech and, above all, differences in pronunciation. Women who witnessed World War II speak differently than those who were born 20 years later. Doctors speak differently than marketing managers and both speak differently than Germans who live close to the border with France or volunteers.


You can use these varieties and registers to approach your target group in a way that has never before been achieved. If you manage to meet the variety (s) of your target group, you can subconsciously trigger a feeling of togetherness, which benefits you and has a positive effect on reader loyalty.


Of course, this involves a lot of effort, but since I would like to provide you with comprehensive information, here is a theoretical scenario: With the help of an anonymous survey you can find out, for example, how your readership is to be classified: Are the majority women or men, what training have they enjoyed? How old are they, what industry do they work in, what languages ​​do they speak, etc. If you manage to collect reliable data on this, you can narrow down the varieties that your readers use, then deal with them and formulate them in exactly the way that you Literally speaking from the heart of your readers.


As you can see, there is a lot that can be improved and enhanced in a writing style. It is no witchcraft to make the individual sentences of the text much more appealing and at the same time make them easier to read - and it just takes a tolerable amount of time. The more practice you gain, the easier it will be for you to produce very good texts and for your readers to thank you.

Word clouds

WordCloud: Expressing and reinforcing relationships


WordCloud: Any equivalents for "and"


WordCloud: Any equivalents for "also"


WordCloud: Any equivalents for "but"

The most common mistakes in German


after “due to”, “because of”, “regarding”, “instead of” follows the Genitivebecause of the benefit
because of my new plans
regarding the appointment
instead of his original plan
something results sense"The makes Sense ”is an incorrectly used phrase in German, which was taken literally from English.


before “around”, “because”, “because” etc. usually becomes a comma setI blog [comma] to bring my passion closer to people.


“That” and “that” after a comma: "the" refers to the noun just mentioned, while "that" rather forms a transition, since it is a connective word (a conjunction)I believe, that I need to improve my writing style. [“That” connects the introductory part “I believe” with the expression of what one believes]



It is a problem, the occupies me. [“That” refers to “problem”]

Use of “you” and “she”: "You" speaks to a person directly, even if their name is not mentioned in a text. On the other hand is "you" the 3rd person singular and the 4th person pluralIt is obvious that you are the culprit. [“She” speaks directly to the guilty party]

The children are in the garden. I think you sleep well tonight.

Do you want several (longer) words in one combine, use hyphens. Don't just write the words with spaces behind each other!Blog content
Benefit-cost ratio
Writing training
At Nouns (if “that” means a word below that would not otherwise be capitalized) the substantiated word is capitalized.It is the Sbeautiful what attracts me. [Question: What attracts you? The Sbeautiful.]

Which car do you buy now? I take the Gneeded. [Question: Which take? The Gneeded.]

Upper / lower case in Day, time and year information:
(at the) F.Friday, but fFriday (on) M.ittag, but mitdays

(today) M.orgen, but morgens
(last year

FridayNoon I was in the restaurant.

It is fAlways boring on Fridays.

I have mAlways very hungry every day.

today M.orgen I'm tired.
I am morgens always tired.
Last year / last year I was there.

After a Colon the following word is capitalized if it is the beginning of a new sentence. It is written in lower case if it forms a unit with the sentence before the colon and the sentence part after the colon cannot stand alone.Blogging is great: blog includes my entire personality.

I was sure: er would come.


Verbs, adjectives and adverbs are always written in lower case (except for nouns).I always try to make my blog appealing.
My kids are growing so fast.
I blog, so bin i.
It is so aexciting!
At direct speech the punctuation marks including commas should be observed (see right)He said, [comma] "I'm new here!" [no further punctuation mark after the exclamation mark in brackets]

He said, [colon] "I'm new here!"
He said, [comma] “I'm new here”, [comma] and added, [comma] “that's why I need some time to get used to it!”

"The dative is the genitive his death": Often the dative is used instead of the genitive, but this is incorrect“Instead of his original plan” and Not "Instead of his original plan"
“Because of his language skills” and Not "Because of his language skills"
“Regarding the appointment” and Not
“Regarding the appointment”>
The right one number stay, even if parts of a sentence are in anotherEven if there are a lot of SEOs who like laissez faire is, are this is a valuable part of every company. [“Are” refers to “quantity”]


For names that go to s, ss, ß, sz, x or ce end and stand in the genitive, you put an apostrophe instead of a genitive-sAndreas ’blog [the blog owned by Andreas]

Max's car [the car that belongs to Max]

Maurice's diary [the diary that Maurice keeps]

“You”, “you” and “you” is written in lower case (in marketing, capitalization is sometimes chosen in order to create a little distance or to emphasize the Duzen, despite the fact that the user is being used)So have you already started?

One can learn a lot from you!

Do you have a suggestion?


since and are: While “since” has a temporal reference, “are” is a form of “to be”Since the turn of the millennium, blogs have come more into focus.

I've been a Germanist for years.

Are you insane to put yourselves in such danger?

But you are brave to set up your own business!

Since the new café was founded, you've only been there!

Comparisons with the help of “als” and “wie”: with “als” one uses the comparative (second form of accentuation of adjectives, e.g. “industrious”), with “like” the positive (basic form of the accentuation of adjectives, e.g. “industrious”)

hardworking = positive
more diligent = comparative
most hardworking = superlative

He is hardworkinghe as Tom. [Comparative + "as"]

Ina is the same hardworking like Tom. [Positive + "like"]

Maja and Marc are the same hardworking like Jasmine, but none of the three is hardworkinghe as Ben

Indirectly reproduced speech and statements that can potentially be questioned or should not be put into the mouth of the author of the text must be in the conjunctive stand (both auxiliary verbs and full verbs; see right)Ben said he be one of the best.

you be better than he.

As have if she suspected it, Tom was already there.

you have flu, she said.

He could [could not] leave today.

you would come with. [derived from "come along"]
Marc hand over the check today. [derived from "hand over"]

tomorrow start a big event. [derived from "start"]

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